Design Thinking is an innovation based, human centered approach to build world-class products & services. It has been researched by leading institutions like Stanford School of Design, IDEO, adapted by leading organization like IBM Design Thinking, Google Sprint by Google Ventures to name few and practiced by fortune 500 corporations like PepsiCo and many more.
Some of the top recommended books on Design Thinking
The Are of Innovation – Tom Kelley
The Design of Business – Roger Martin
Change by Design – Tim Brown (IDEO)
